[Living Member]
[Project Year — 2022]
[Brand Intro —
Living Member was created in Beijing in 2022. The brand aims the Gen Z, who follows the latest lifestyle trends and social hotspots, as the main target. Living Member addresses the idea of conveying “perceptual freedom”. “Every creative move is associated with the regained freedom of our perception,” a quote that inspires the designer, who interprets it through her designs, articulates the concept of liberating our true and fresh selves from conventionality, connecting to each other, to the brand and society through clothing as a medium.]
